Question:It’s your first time running a video action campaign. What approach to bidding strategy should you implement for optimal results?
- You’d start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
- You’d start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
- You’d start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
- You’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.
The correct answer is:You’d start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.
Explanation: When launching a Video Action campaign, using the Maximize Conversions bidding strategy helps Google’s machine learning automatically adjust bids in real time to drive the most conversions possible within your budget. This is especially useful for new campaigns because it quickly gathers performance data and shows how well your ads can convert.
Once enough data is collected and your cost per acquisition (CPA) is clear, you can move to Target CPA bidding. This strategy focuses on getting conversions at a specific CPA you set, giving you better cost control while still optimizing for conversion volume.
Following this sequence—Maximize Conversions first, then Target CPA—allows your campaign to grow with data, improve budget efficiency, and achieve better ROI. It ensures you balance conversion volume, cost efficiency, and campaign objectives effectively.