Question: Karen has evaluated her Google Search Ads campaign’s optimization score after noticing that the campaign’s performance had slipped. The score is much lower than it was a month ago. She accepts an optimization recommendation from the available list.
- It will improve by the end of the day.
- It will improve by the end of the month.
- It will improve upon acceptance.
- It will gradually improve by the end of the week.
The correct answer is: It will improve upon acceptance.
Explanation: The correct answer is that it will improve upon acceptance. Google’s optimization suggestions are designed to enhance ad campaigns by leveraging advanced algorithms and best practices. When Karen accepts a recommendation—such as adjusting targeting settings, improving ad content, or refining bidding strategies—the changes are intended to address specific areas where Google’s systems have identified opportunities for improvement.
As a result, her campaign is likely to see an immediate uplift, often reflected in a higher optimization score. This score, which ranges from 0% to 100%, estimates how well a Google Ads account is set to perform. A score of 100% means the account is fully optimized and operating at peak efficiency.
Each recommendation shows the potential percentage increase in the optimization score upon implementation. Since the score is dynamic and updates in real time based on applied changes, accepting suggestions directly impacts the score. By doing so, Karen brings her campaign more in line with Google’s best practices, improving its competitiveness in the Google Search Ads auction.