Question: Ken sees a high level of success from his Display campaigns, and wants to take performance to the next level with the help of Dynamic remarketing. How can Dynamic remarketing benefit him?
- It will connect with users based on their demonstrated in-market behavior and purchase intent.
- It will show exact products to potential customers that have previously seen them on his website.
- It will help him display new products to previous visitors who viewed, but did not purchase, a product he sells.
- It will reach audiences based on their lifestyles, interests, and passions.
The correct answer is: It will show exact products to potential customers that have previously seen them on his website.
Explanation: Dynamic Remarketing is a powerful feature in Google Display Ads that helps Ken show personalized ads to users who have already visited his website. It automatically displays the exact products or services that people viewed before, reminding them of what they were interested in.
This personalized advertising increases the relevance of the ads, grabs the user’s attention, and encourages them to come back and complete a purchase. By showing products based on each user’s browsing history, Dynamic Remarketing improves engagement, builds brand recall, and boosts the chances of conversion.
It also helps Ken make the most of his ad budget, since he’s targeting users who have already shown interest—making his Display campaigns more efficient and improving return on investment (ROI).
So, by using Dynamic Remarketing, Ken can effectively reconnect with potential customers and increase sales by showing them the exact products they viewed earlier