Question: Li is an advertiser at a pharmaceutical company selling cold and flu medicine. She wants to compare product views across various geographical locations. Which audience type should Li use?
- In-market
- Lifestyle
- Demographic
The correct answer is: Demographic
Explanation: The correct answer is Demographic because using demographic audience data lets Li analyze product views based on specific characteristics like age, gender, income, and geographical location. This type of audience helps advertisers segment their analysis and understand how different groups in various regions engage with their products. In contrast, in-market audiences target people actively looking to buy, while lifestyle audiences focus on broader interests and behaviors, making demographic data the best choice for comparing product views across locations.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link