Question: Loretta is the advertising director for a large meal-kit company. She’s setting up a Google Display Campaign to identify and engage with large audiences in order to extend their market reach. Which statement most accurately describes the reach a Google Display Campaign can provide Loretta?
- It allows her to reach over 90% of local internet users across thousands of apps and websites.
- It allows her to reach over 90% of global internet users across millions of apps and websites.
- It allows her to reach over 75% of regional internet users across thousands of apps and websites.
- It allows her to reach over 75% of national internet users across millions of apps and websites.
The correct answer is: It allows her to reach over 90% of global internet users across millions of apps and websites.
Explanation: This means Google Display Campaigns give Loretta access to a huge audience. With coverage of over 90% of internet users worldwide, she can show her ads on millions of websites and apps.
- This helps Loretta:
- Grow her brand visibility
- Reach more potential customers
- Expand her company’s market reach
In short, Google Display Campaigns are great for reaching large, global audiences and increasing brand awareness.