Question: Maria is an advertiser at a computer hardware company. Her company recently began selling their products on Amazon.com, and wants to reach shoppers with similar attributes to those that her brand has a direct relationship with. Which type of audience should Maria leverage in her next campaign?
- Past purchase audiences
- Audiences by keyword search
- Advertiser hashed audiences
The correct answer is: Advertiser hashed audiences
Explanation: The correct answer is Advertiser hashed audiences because this audience type helps Maria reach new customers who look similar to her existing buyers. She can securely upload her first-party customer data, such as email IDs or phone numbers, in a hashed and privacy-safe format. `Amazon then matches this data to shoppers with similar behaviors, interests, and purchase patterns. This approach improves audience targeting, increases relevance, and helps drive higher engagement and conversions by focusing on users who are more likely to be interested in her products. In comparison, past purchase audiences only target people who have already bought from her brand, and keyword search audiences are based on search activity rather than direct customer data. Because advertiser hashed audiences use real customer insights to find similar high-value shoppers, they are the most effective choice for this campaign.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link