Question: Marie is a marketer trying to maximize specific user actions after the click. Which automated bidding strategy should she use to accomplish this?
- Conversion-focused bidding
- Retention-focused bidding
- Awareness-based bidding
- Consideration-focused bidding
The correct answer is: Conversion-focused bidding
Explanation: For Marie, who wants to get more valuable user actions after someone clicks her ad—like purchases, sign-ups, or form submissions—conversion-focused bidding is the best strategy.
This automated bidding strategy uses machine learning and historical data to adjust bids in real time, focusing on users who are most likely to convert. It helps Marie get the most out of her budget by targeting clicks that are more likely to lead to actions she cares about.
By using conversion-focused bidding, Marie can:
Maximize conversions
Improve return on investment (ROI)
Save time by automating bid management
Focus more on her overall marketing strategy
This approach helps her drive better results and reach her performance goals more efficiently. It’s the ideal choice for optimizing her campaigns and turning clicks into real business outcomes.