Question: Metrics such as the number of impressions served, how many unique customers were reached, and the click-through rate are related to which stage of the customer shopping journey?
- Awareness
- Consideration
- Conversion
The correct answer is: Awareness
Explanation: The correct answer is Awareness because metrics like impressions, unique reach, and click-through rate (CTR) are mainly used to measure how visible and noticeable an ad campaign is. At the awareness stage, the goal is to introduce the brand or product, increase brand visibility, and reach as many relevant users as possible. These metrics help advertisers understand how often ads are shown, how many unique shoppers are exposed to the message, and whether the ads are attracting initial interest. This insight shows how well the campaign is capturing attention and building brand recognition, which is the foundation for moving customers into the consideration and conversion stages later in the shopping journey.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link