Question: Overlap reports help advertisers to see overlap of audiences across their brand portfolio.
- True
- False
The correct answer is: False
Explanation: The correct answer is False because overlap reports are not meant to show audience overlap across an entire brand portfolio. These reports are mainly used to understand how audiences overlap between specific campaigns or selected audience segments within a given setup. While overlap reports are useful for identifying shared users, reducing audience duplication, and improving targeting within campaigns, they do not provide a full, portfolio-wide view across all brands owned by a company. Since their scope is limited to certain campaigns or audiences, the statement is incorrect, making False the right answer.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link