Question: Overlapping audiences enables advertisers to learn more about audiences on Amazon.com and discover new audiences that share common insights with a selected audience.
- True
- False
The correct answer is: True.
Explanation: Overlapping audiences help advertisers better understand their target customers on Amazon by showing where different audience groups share similar interests, behaviors, or shopping patterns. This makes it easier to spot common traits and discover new, relevant audiences that are likely to engage or convert. Using audience overlap insights, advertisers can improve audience targeting, refine campaign strategy, reduce wasted spend, and reach the right users more effectively. Overall, it leads to smarter targeting, stronger performance, and better marketing results on the Amazon advertising platform.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link