Question: Parents between the age of 30-35 is an example of which type of audience?
- Demographic
- In-market
- Lifestyle
The correct answer is: Demographic
Explanation: The correct answer is Demographic because “Parents aged 30-35” is a clear example of a group defined by measurable characteristics like age and parental status. Demographic audiences let advertisers target people based on traits such as age, gender, income, and family type, making it easier to tailor messages effectively. In contrast, lifestyle audiences focus on broader interests and habits, while in-market audiences target people actively looking to buy specific products, so demographic is the most accurate category for this example.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link