Question: Paulo is an advertiser whose company recently released a new mic stand that is designed to hold microphones that the company manufactures. He wants to focus this campaign on past microphone purchasers. Which audience combination would you recommend Paulo use to reach relevant audiences for his campaign?
- Audiences based on microphone purchases
- Lookalike audiences of previous microphones
- Lifestyle audiences: musical equipment
The correct answer is: Audiences based on microphone purchases
Explanation: The correct answer is audiences based on microphone purchases because this audience targets shoppers who have already bought microphones. These customers are the most relevant for Paulo’s campaign since the new mic stand is made specifically for microphone users. Their past purchase behavior clearly shows interest and need, which increases the chances of higher engagement, clicks, and conversions. In comparison, lookalike audiences include people who are similar to microphone buyers but may not have actually purchased one, and lifestyle audiences related to music or audio equipment are broader and less precise. By targeting audiences based on past microphone purchases, Paulo can reach high-intent shoppers and run a more effective, performance-driven campaign.
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