Question: Quinn recently launched a Display campaign for his women’s clothing store. Since the launch, his website traffic has increased, but sales have remained flat. Which story shows Quinn using remarketing to drive action?
- Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
- Quinn uses the In-Market audience segment for baking supplies with the intent of reaching potential customers while they’re actively browsing for women’s apparel and are close to a conversion.
- Quinn remarkets using his original business objectives and campaigns, with new users from an uploaded compatible list. By leveraging existing materials, he aims to extend his reach while saving cost.
- Quinn creates a custom audience segment using keywords and URLs as inputs. He hopes to extend his audience to customers interested in women’s accessories
The correct answer is: Quinn creates a list of cart abandoners that identifies users who visited his website, considered buying his clothing, but didn’t purchase. He shows them an ad with a promotional discount code.
Explanation: This is a great example of using remarketing to drive action and boost conversions.
- Quinn targets people who:
- Visited his website
- Added clothing to their cart
- But didn’t complete the purchase
By creating a remarketing list of these cart abandoners, Quinn can show them personalized ads with a special discount code. This encourages them to come back, complete their order, and boosts sales.
This strategy:
- Re-engages users who already showed interest
- Uses targeted Display ads to bring them back
- Increases the chances of conversion
- Makes the most of his advertising budget
In short, Quinn is using remarketing ads smartly to win back potential customers, grow brand engagement, and increase ROI from his Display campaign.