Question: Robert manages a website that sells sporting goods. He wants his products to be featured in various online sporting publications while potential customers are researching and comparing different football brands online. Which option will help Robert influence customer consideration?
- Demographic retargeting
- In-Market audiences
- Affinity Audiences
- Custom Affinity audiences
The correct answer is: In-Market audiences
Explanation: In-Market audiences are people who are actively searching, researching, or comparing products and services on the Google Display Network (GDN). For example, Robert, who runs a website selling sporting goods, can use In-Market audiences to reach potential customers who are currently looking for football products or comparing different football brands online.
By targeting users who have shown a strong intent to buy, Robert’s Google Display Ads can appear in front of people who are more likely to be interested in his products. This helps him increase brand visibility, drive engagement, and improve conversion rates.
Using In-Market audiences is a smart strategy to influence customer decisions and promote his sporting goods in relevant online sports content. It ensures that his ads are seen by users who are most likely to make a purchase, making his ad campaign more effective and results-driven.