Question: Taking action online to visit a product page or some other destination reflects which of the following advertising goals?
- Driving traffic
- Reaching more customers
- Building brand awareness
The correct answer is: Driving traffic
Explanation: The correct answer is Driving traffic because this goal is all about getting users to visit a product page, website, or online destination. By focusing on driving traffic, advertisers aim to increase the number of visitors who engage with their products, which can lead to more clicks, interactions, and potential sales. While reaching more customers is about expanding the audience, and building brand awareness is about making the brand recognizable, driving traffic specifically encourages direct actions from users, making it the best choice for guiding people to product pages.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link