Question: The ______ allows advertisers to pass insights from other sources such as retail purchases, call centers, CRM, or mobile events.
- Customer Data Platform transfer
- Data Management Platform transfer
- Conversions API transfer
The correct answer is: Conversions API transfer
Explanation: The correct answer is Conversions API transfer because it allows advertisers to send conversion data from external sources directly into their advertising setup. This includes data from retail purchases, call centers, CRM systems, websites, and mobile app events. By sharing this information, advertisers get a clearer and more complete view of customer actions across different touchpoints. Using Conversions API transfer helps improve conversion tracking, attribution, and campaign optimization by connecting offline and online data. In comparison, a Customer Data Platform (CDP) transfer is mainly used to store and organize customer data, and a Data Management Platform (DMP) transfer focuses on audience management and targeting. Since the goal here is to track and optimize conversions using external data, Conversions API transfer is the most accurate option.
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