Question:The goal of your Google video campaign is to grow consideration. What should your bidding solution optimise towards?
- Impressions
- Actions
- Views
- Clicks
The correct answer is: Views
Explanation: For a Google Video campaign focused on growing consideration, the smartest bidding strategy is to optimize for views.
Views show that people are not only seeing the ad but also engaging by watching it, which directly supports the goal of increasing brand consideration. While clicks, impressions, and actions matter in other campaigns, they are not the main measure of video engagement here.
By focusing on views, advertisers can capture attention, build interest, and encourage the audience to fully watch the content. This increases the chance that potential customers will consider the product or service, moving them further down the marketing funnel toward conversion.
Choosing views as the bidding goal ensures maximum engagement, stronger brand impact, and a better return on ad spend for consideration-focused campaigns