Question: Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%.
- The campaign is performing better than 75% of all search campaigns.
- The campaign needs a 75% improvement to be fully optimized.
- The campaign is performing 25% under budget.
- The campaign could improve up to 25% by following the listed recommendations.
or
- The campaign needs a 75% improvement to be fully optimized for Theo’s goals.
- The campaign could improve by following the listed recommendations in Theo’s account.
- The campaign is performing better than 75% of all search campaigns.
- The campaign is performing 25% under budget, as defined by Theo.
The correct answer is shown in bold above. You can find more questions and answers on the Google Ads Search Certification page.
Explanation: With a 75% optimization score, Theo’s Google Search Ads campaign suggests that “the campaign could improve by up to 25% by implementing the recommended changes.” The optimization score serves as a measure of how effectively the campaign is optimized, based on various factors such as keywords, ad relevance, targeting, and bidding strategies.
A score of 75% indicates that there is room for improvement, and applying the suggested recommendations could potentially enhance the campaign’s performance by up to 25%. By addressing the areas highlighted in the recommendations, Theo can improve the campaign’s effectiveness, increase click-through rates, boost conversion rates, and achieve a better return on investment.
This approach is appropriate, as it accurately interprets the optimization score and its implications for Theo’s campaign—emphasizing areas for improvement and the actionable insights provided to enhance overall performance.