Question: Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand’s exposure and reach audiences with interests in hiking and rock climbing across the web?
- Search
- Shopping
- Display
- Video
The correct answer is: Display
Explanation: A Display campaign helps Trevor show eye-catching visual ads (images and text) across the Google Display Network, which includes millions of websites, blogs, and mobile apps. Many of these sites are related to hiking, rock climbing, and outdoor adventures. This type of ad is perfect for building brand awareness, increasing online visibility, and attracting people with specific interests in outdoor gear and adventure sports.
With a Display campaign, Trevor can use smart targeting options like:
Affinity audiences (people who are passionate about hiking and climbing),
In-market audiences (people actively looking to buy outdoor gear), and
Placement targeting (choosing websites or apps related to outdoor activities).
These options make sure Trevor’s ads are seen by the right audience at the right time.
By using high-quality images and strong messaging, Trevor can grab attention, create brand recall, and turn interest into action. Display ads help bring more traffic to his website, introduce his brand to new customers, and boost product visibility in a competitive market.
Since Trevor is a smaller business looking to grow, Display campaigns offer a cost-effective way to scale his brand, promote his hiking and climbing gear, and reach adventure-loving customers across the web.