Question: Trina is considering using automated bidding as she is looking to make her campaign management process more efficient. In what three ways can automated bidding improve efficiency? (Choose 3.)
- Minimum and maximum bid values are determined by the daily budget
- Sets manual bids for speciļ¬c times of the day
- Saves time and marketing resources
- Integrates a large variety of signals to evaluate user intent
- Sets the appropriate bid for each and every auction
The correct answer is: Saves time and marketing resources
Integrates a large variety of signals to evaluate user intent
Sets the appropriate bid for each and every auction
Explanation: Automated bidding uses machine learning to set the best bid for each auction by analyzing real-time signals like device, location, time of day, and user behavior.
For Trina, this brings three key benefits:
Saves time by removing the need for manual bid adjustments.
Uses multiple intent signals to reach users most likely to convert.
Optimizes bids in real time to stay competitive and improve ROI.