Question: What action should you take when optimising a campaign to drive conversions faster?
- You should set up the campaign to engage with audience segments who’ve searched for your brand before.
- You should track lighter actions to provide more signals to Google’s machine learning algorithms.
- You should track only end actions to provide more accurate signals to our machine learning algorithms.
- You should set up the campaign to only engage with audience segments that have converted before.
The correct answer is: You should track lighter actions to provide more signals to Google’s machine learning algorithms.
Explanation: When aiming to drive conversions faster in a campaign, tracking lighter actions can give Google’s machine learning valuable signals about user behavior and interests. Lighter actions—such as clicks, website visits, or sign-ups—act as early indicators of engagement and purchase intent.
By tracking these signals, Google’s algorithms can analyze patterns, refine targeting, and optimize ad delivery to reach users most likely to complete a conversion. This data-driven approach helps the system learn faster, improve audience targeting, and accelerate results. The result is a campaign that performs more efficiently, boosts ROI, and reaches conversion goals sooner by focusing on the right people at the right time.