Question: What are key factors to keep in mind when choosing a bidding strategy for your campaign?
- Performance, auctions, and user journey complexities
- Budget, competition, and user thought processes
- Location, calls-to-action, and user conversion costs
- Targeting, auctions, and campaign cost-per-click
The correct answer is: Performance, auctions, and user journey complexities
Explanation: When choosing a bidding strategy for your campaign, it’s important to think about three key things: performance, auctions, and the user journey.
Performance means your main goal—like getting more clicks, conversions, or a higher return on investment (ROI). Your bidding strategy should match this goal to get the best results.
Auctions decide how your ads compete to show up. Different bidding strategies affect how visible your ad is, where it appears, and how much it costs.
The user journey includes all the steps people take before they make a decision—like visiting your site, reading reviews, or comparing options. A good bidding strategy should understand and support this behavior.
By keeping these in mind, advertisers can choose the right bidding strategy that fits their campaign goals, target audience, and budget—leading to better ad performance and marketing success.