Question: What are three signals broad match uses to match Search ads with queries? Select 3 Correct Responses
The three signals broad match uses to match Search ads with queries are 1. Language, 2. Interest, and 3. Geographic.
- Language
- Device
- Geographic
- Smart Bidding
- Interests
The correct answers are: Geographic, Interests, and Smart Bidding
Explanation: Broad match stands out by using a variety of signals to understand both the user’s search intent and how relevant a keyword is. It looks at things like landing page content, the user’s location, past searches, and more to make smart matching decisions. In comparison, exact and phrase match types are more limited because they require closer matches to the search terms.
Since every search query is different, bids need to reflect the specific context at the time of the auction. Smart Bidding helps with this by using signals like the user’s device, browser, time of day, and language settings to adjust bids and improve performance across different platforms.