Question: What are two benefits of automated bidding? (Choose two.)
- Higher CPAs
- Cross analysis
- Time saving
- Competitive analysis
- Guaranteed results
The correct answer is: Cross analysis
Time saving
Explanation: Automated bidding in Google Ads offers major benefits for advertisers who want to improve campaign performance quickly and efficiently.
First, it helps with time saving. Since the bidding process is fully automated, there’s no need for manual bid adjustments. Google’s machine learning handles everything in real time—analyzing user data and adjusting bids automatically. This gives advertisers more time to focus on other important tasks like ad creatives, audience targeting, and overall strategy planning.
Second, it enables cross analysis by using smart algorithms to study large amounts of campaign data. This helps identify patterns and trends that are hard to spot manually. With these insights, advertisers can better understand audience behavior, improve ad targeting, and make data-driven decisions to boost campaign effectiveness.
In short, automated bidding not only saves time but also provides valuable insights, helping advertisers run smarter, more effective, and more scalable campaigns.