Question: What are two benefits of using broad match, Smart Bidding, and responsive search ads together?
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
- They remove the need for marketers to optimize Search campaigns.
- They automatically generate headlines based on advertisers’ websites.
- They help advertisers reach the right user, at the right price, with relevant ads.
- They help save time so marketers can reinvest in their most important priorities.
The correct answers are :
They help advertisers reach the right user, at the right price, with relevant ads.
They help save time so marketers can reinvest in their most important priorities.
Explanation: When you combine broad match keywords, Smart Bidding, and responsive search ads in your Google Ads campaigns, you unlock the full power of Google AI. This powerful setup helps show the right ad message to the right person, at the right time, and at the best possible cost.Smart Bidding uses real-time data and machine learning to automatically adjust your bids based on what’s most likely to drive conversions. Broad match lets your ads appear for a wide variety of relevant search terms, increasing your reach. Responsive search ads automatically test different combinations of headlines and descriptions to show the best-performing version.Together, this combination removes the hassle of manually adjusting bids and writing multiple ad versions. It also allows you to focus on bigger marketing goals instead of daily campaign maintenance. Plus, Google provides customized recommendations based on your past performance and current trends, helping you make smarter decisions to improve ad performance, reach, and return on investment (ROI).