Question: What are two reasons a marketer might use responsive display ads? Choose two.
- Cost-effective: Get more conversions at a similar cost-per-acquisition to other Display ad formats.
- Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
- Guidance: Give instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.
- Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
The correct answers are : Cost-effective: Get more conversions at a similar cost-per-acquisition to other Display ad formats.
Extended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
Explanation: The correct answers are “Cost-effective” and “Extended reach.”
Responsive Display Ads help advertisers get more conversions at a similar cost-per-acquisition (CPA) compared to other Display ad formats. This makes them very cost-effective. They automatically adjust their size, layout, and appearance to fit different ad spaces across the Google Display Network, which means your ads can show up more often and in more places — increasing your chances of reaching the right audience.
They also offer extended reach because they can fit into almost all ad slot sizes, including both native (ads that match the look of the website) and non-native inventory (standard ad spaces). This allows your ads to appear on a wide range of websites, apps, and devices, helping you reach more people across the internet.
In short, Responsive Display Ads give advertisers two major advantages:
- Better performance at lower costs
- Broader ad placement and visibility
This makes them a smart and flexible choice for marketers who want to increase brand awareness, drive website traffic, and boost ROI with Display advertising.