Question: What are two types of value-based Smart Bidding strategies?
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
Select 2 Correct Responses
- Target impression share
- Manual CPC
- Maximize conversion value with target ROAS
- Maximize conversion value
The correct answers are: Maximize conversion value with target ROAS and Maximize conversion value
Explanation: Smart Bidding strategies in Google Search campaigns mainly focus on two key goals: getting more conversions and increasing the value of those conversions.
The “Maximize Conversions” strategy is designed to get as many conversions (like purchases or sign-ups) as possible. If you set a target CPA (cost per acquisition), Google will try to get conversions at that average cost. If you don’t set a CPA, Google will use the full budget to bring in the highest number of conversions it can.
The “Maximize Conversion Value” strategy, on the other hand, focuses on getting the highest total conversion value (like total revenue or order value). If you set a target ROAS (return on ad spend), Google will aim to get the best value from conversions at that return. If no ROAS is set, it will still try to get the most valuable conversions possible within the given budget.
In short, “Maximize Conversions” is best when you want more actions on your site, while “Maximize Conversion Value” is ideal when you want higher-value results. Both strategies use machine learning and real-time data to adjust bids automatically, helping you reach your advertising goals more efficiently.