Question: What are two ways optimization score can help marketers succeed? Select 2 Correct Responses.
- Documents campaign budget for marketing teams.
- Uses Google AI to plan campaigns without the need for input.
- Speeds up implementation for enhancements to campaigns.
- Determines which campaigns to prioritize for improvements.
The correct answers are: Determines which campaigns to prioritize for improvements and Speeds up implementation for enhancements to campaigns.
Explanation: Leverage the Optimization Score to drive campaign success. It’s a powerful tool for enhancing performance, particularly because it streamlines the implementation of recommended optimizations – saving valuable time for marketers. Regularly reviewing your account’s optimization score metrics helps identify which campaigns offer the greatest potential for improvement. These insights enable strategic prioritization, ensuring that your optimization efforts are focused where they’ll have the most impact.