Question: What do lifestyle audiences help advertisers to do?
- Reach audiences that viewed specific product detail pages
- Reach audiences that recently viewed categories or sub-categories
- Reach audiences that demonstrate shopping interactions reflective of broad interests’ groups
The correct answer is: Reach audiences that demonstrate shopping interactions reflective of broad interests’ groups
Explanation: The correct answer is Reach audiences that demonstrate shopping interactions reflective of broad interest groups because lifestyle audiences target people based on their interests, behaviors, and lifestyle choices rather than specific products they’ve viewed or purchased. For example, advertisers can reach fitness enthusiasts, home improvement fans, or other lifestyle segments, expanding their potential customer base beyond individual shopping actions. In comparison, other audience types focus more on specific products, past purchases, or direct shopping behaviors. Since lifestyle audiences are about connecting with broader interest-based groups, this answer best captures their purpose and value for targeting.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link