Question: What insights can advertisers gain from utilizing planning solutions and tools?
- Supply chain management data
- Customer preferences and behaviors
- Competitor audience size
The correct answer is: Customer preferences and behaviors
Explanation: The correct answer is Customer preferences and behaviors because using planning tools helps advertisers understand how customers interact with their brand and make buying decisions. By analyzing shopping habits, product interests, and engagement patterns, advertisers can create marketing strategies that match what their audience really wants. This leads to more effective campaigns, better customer experiences, and higher chances of conversions. While supply chain data or competitor audience size can be useful, they don’t give direct insight into what drives customer choices, which is key for successful advertising.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link