Question: What is the advantage of automating your bid over using manual bidding when it comes to a successful Google Ads campaign?
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
- It’s better because the correct bid can often be a hard-to-reach static target.
- It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device.
- It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior.
- It’s better because the failure to bid efficiently cane make you miss valuable conversions.
The correct answer is: It’s better because the failure to bid efficiently cane make you miss valuable conversions.
Explanation: Automating your bidding strategy is more effective than manual bidding when running a successful Google Ads campaign, especially if your goal is to get more valuable conversions. Manual bidding can be slow, requires constant attention, and is prone to mistakes especially when managing large campaigns or when frequent bid changes are needed. In contrast, automated bidding uses Google’s AI and machine learning to adjust your bids in real-time based on a variety of signals like user behavior, device type, location, time of day, and more.
This smart technology helps your ads show up in front of the right audience at the right time, increasing your chances of getting clicks and conversions without wasting your budget. Automated bidding also removes the guesswork from managing bids and makes sure you’re always bidding efficiently to meet your advertising goals. On the other hand, inefficient manual bidding can cause your ads to lose visibility and miss out on high-value customers. That’s why choosing automated bidding is the smarter and more reliable way to improve campaign performance, increase ROI, and avoid missing important conversion opportunities.