Question:What video ad formats are optimised to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?
- Skippable in-stream ads and bumper ads
- Non-skippable in-stream ads and in-feed video ads
- Skippable in-stream ads and in-feed video ads
- Non-skippable in-stream ads and skippable in-stream ads
The correct answer is:Skippable in-stream ads and in-feed video ads
Explanation:Skippable in-stream ads let viewers skip after a few seconds, ensuring that those who keep watching are genuinely interested in your content. This format captures the attention of engaged users who are more likely to click, sign up, or purchase.
In-feed video ads appear naturally within a user’s browsing feed—on YouTube search results, watch pages, or the YouTube homepage—blending seamlessly with other content. This format leverages native browsing behavior, encouraging users to engage without interrupting their experience.
By combining skippable in-stream ads with in-feed video ads, advertisers can reach audiences at the right moment, drive website visits, boost conversions, and maximize campaign performance.