Question: What’s one way Google AI helps marketers connect with potential customers?
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
- Google AI understands nuance in human language and connects marketers with people searching for what they offer.
- Google AI defines business goals for marketers based on their offline conversion data.
- Google AI is used by Responsive Search Ads to provide recommendations for optimizing marketers’ websites.
- Google AI is used by Smart Bidding to predict the value of each query for the coming quarter, enabling marketers to plan their spend.
The correct answer is: Google AI understands nuance in human language and connects marketers with people searching for what they offer
Explanation:Google AI uses advanced natural language processing (NLP) and machine learning to understand how people naturally speak and search online. This helps Google accurately interpret search queries—even if they are complex, vague, or use different words—and match them with the most relevant ads.
By understanding the intent behind a user’s search, Google AI helps marketers show their products or services to people who are actively looking for them. This increases the chances of clicks, engagement, and conversions, making ad campaigns more effective.
This smart matching helps advertisers reach the right audience at the right time, improving both ad performance and return on investment (ROI).While other options mention features like setting goals based on offline conversion data or using Responsive Search Ads for website suggestions, they don’t directly explain how Google