Question:When making creative for a video action campaign, which best practice should you follow?
- You should communicate multiple messages.
- You should communicate the offer at the end.
- You should repeat your call-to-action.
- You should repeat what you’re offering.
The correct answer is:You should repeat what you’re offering.
Explanation:The best practice when creating video ads for a Video Action campaign is to repeat what you’re offering. Repetition reinforces your core message or value proposition, making it easier for viewers to remember and engage with your ad. By clearly repeating the offer throughout the video, advertisers create a stronger and more memorable experience, helping audiences understand the key benefits and encouraging them to take the desired action.
Repetition boosts brand recall, strengthens message retention, and ensures your audience remembers the offer when making purchase decisions. In contrast, trying to communicate multiple messages or only repeating the call-to-action (CTA) can confuse viewers and weaken your ad’s impact. Similarly, saving the offer only for the end may not be enough to make it stick.
By consistently repeating your offer, you maximize ad effectiveness, improve conversion rates, and drive better campaign performance.