Question: Which audience solution includes audiences based on active website visitors, customers who are part of a loyalty program, and sales leads generated in the past 30 days?
- Audience planning tool
- Amazon audiences
- Advertiser audiences
The correct answer is: Amazon audiences
Explanation: The correct answer is Amazon audiences because this audience solution includes groups such as active website visitors, loyalty program members, and recent sales leads from the past 30 days. These audiences are built using real customer interactions and engagement data, which helps advertisers target users who have already shown interest in the brand. By using Amazon audiences, advertisers can improve audience targeting, increase ad relevance, and drive stronger engagement and conversions. This approach supports remarketing, retention, and performance optimization by focusing on high-intent and warm audiences, making it an effective tool for smarter advertising strategies.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link