Question: Which of the following ad types would be used on IMDb?
- Sponsored TV
- Sponsored Products
- Sponsored Display
The correct answer is: Sponsored Display
Explanation: The correct answer is Sponsored Display because this ad type is designed to reach audiences on sites like IMDb. It allows advertisers to show their products or services directly within the site’s content and target users based on their interests, browsing behavior, and engagement patterns. Sponsored Display helps increase visibility, drive consideration, and support retargeting beyond the Amazon store. In comparison, Sponsored Products mainly appear within Amazon shopping results, and Sponsored TV focuses on streaming TV placements. Since the goal is to advertise on IMDb and reach relevant audiences there, Sponsored Display is the most appropriate choice.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link