Question: Which of the following audiences includes shoppers that recently viewed products in a specific category or sub-category?
- Demographic
- Lifestyle
- In-market
The correct answer is: In-market
Explanation: The correct answer is In-market because this audience targets users who have recently searched for, viewed, or interacted with products in a specific category or sub-category. This behavior shows strong purchase intent and a higher likelihood of conversion. On the other hand, demographic audiences are based on factors like age, gender, or location, and lifestyle audiences focus on general interests and long-term behaviors. These audience types are useful for awareness, but they are not as closely linked to immediate buying intent.Because in-market audiences reflect recent shopping activity and active consideration, they are more effective for performance marketing, driving sales, and reaching high-intent shoppers.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link