Question: Which of the following campaign actions describes an advertiser with an awareness business goal?
- Creating a new web banner to gain more views on their landing page
- Running an incentive to have customers subscribe to a monthly product box
- Launching a new social media campaign with new seasonal products
The correct answer is: Launching a new social media campaign with new seasonal products
Explanation: The correct answer is launching a new social media campaign with new seasonal products because this activity clearly supports an awareness business goal. The main aim here is to increase brand visibility, attract attention, and introduce new products to a wider audience. Social media campaigns are effective for reaching new users, generating interest, and improving brand recognition, especially during seasonal launches. In comparison, creating a web banner to drive views to a landing page is more focused on traffic generation, while offering incentives for subscriptions is aimed at conversion, sign-ups, and customer retention. Since the goal is to build awareness and create early interest, launching a social media campaign is the most accurate choice.
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