Question: Which of the following features are provided in the cross-channel planner?
- A holistic view of insights across all marketing channels
- Audience sizes and insights to move customers along the shopping journey
- A space to manage and optimize all ads across all channels
The correct answer is: Audience sizes and insights to move customers along the shopping journey
Explanation: The Amazon Ads cross-channel planner is a tool that helps advertisers build complete media plans across different stages of the customer journey on Amazon.com. It covers multiple ad formats, including Sponsored Ads, Display Ads, Video, Streaming TV, and Audio, allowing brands to reach customers at every touchpoint—from awareness to consideration to conversion. This planner provides audience insights, estimated reach, and opportunities to guide customers through their shopping journey. It also helps advertisers estimate the budget needed to reach a specific audience segment at each stage and ensures campaigns can attract new customers across products or stages. Additionally, the tool allows advertisers to test strategies, adjust campaigns, and optimize performance based on fresh data. The cross-channel planner is accessible through the Advertising Console and Amazon DSP, giving advertisers a flexible, data-driven way to plan and manage campaigns across Amazon’s ecosystem.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link