Question: Which of the following is a benefit of Amazon Marketing Cloud (AMC)?
- You can get reports with pre-aggregated metrics
- You can pull reports to measure campaigns across multiple products
- You can pull reports individually to measure your campaigns by each product
The correct answer is: You can pull reports to measure campaigns across multiple products
Explanation: The correct answer is Advertisers can pull reports to measure campaigns across multiple ad products because Amazon Marketing Cloud (AMC) lets advertisers analyze performance across different ad formats within the Amazon ecosystem. This gives a complete view of how each campaign and ad product contributes to overall results, helping marketers make smarter, data-driven decisions and optimize strategies. While importing third-party data or using pre-aggregated reports can be helpful, they don’t offer the same level of flexibility and detailed insights as AMC. Its main advantage is the ability to create comprehensive, customized reports across all Amazon ad products, giving advertisers a full picture of campaign effectiveness.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link