Question: Which of the following is a pre-built standard audience type available with Amazon Ads?
- Advertiser hashed audiences
- Demographic audiences
- Lookalike audiences
The correct answer is: Demographic audiences
Explanation: The correct answer is Demographic audiences because this is a standard, pre-built audience option available in Amazon Ads. It allows advertisers to target shoppers based on key demographic details such as age, gender, household income, and location. This makes it easy to reach specific customer segments with more relevant ads and messaging. In comparison, lookalike audiences and advertiser hashed audiences require additional setup, data uploads, or customization. Since demographic audiences are ready to use and simple to apply within the Amazon Ads platform, they are the most accessible and straightforward option.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link