Question: Which of the following is a self-service tool to manage Amazon Ads campaigns across Amazon.com, mobile apps, and other affiliated sites?
- Seller Central
- Amazon DSP
- Advertising console
The correct answer is: Advertising console
Explanation: The correct answer is Advertising Console because it is a self-service platform built specifically to create, manage, and optimize Amazon Ads campaigns. It allows advertisers to easily run and track Sponsored Products, Sponsored Brands, and Sponsored Display ads across Amazon.com, mobile apps, and Amazon-owned placements. The interface is simple and intuitive, making it easy to monitor performance, adjust budgets, refine targeting, and improve results. In comparison, Seller Central is mainly used for product listings, inventory, and sales management, not advertising execution. Amazon DSP focuses on advanced programmatic advertising across Amazon and third-party sites and typically requires more expertise. That is why the Advertising Console is the most suitable tool for managing day-to-day Amazon Ads campaigns efficiently.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link