Question: Which of the following metrics are generated from first-time customers and help advertisers understand ad-attributed purchases?
- New-to-brand metrics
- Success metrics
- Reach and frequency metrics
The correct answer is: New-to-brand metrics
Explanation: The correct answer is New-to-brand metrics because these metrics are used to measure how many first-time customers purchase a product after seeing an ad. They help advertisers understand whether their campaigns are successfully acquiring new customers, increasing brand discovery, and expanding overall customer base growth. Unlike reach and frequency, which only show ad exposure, or broad success metrics that cover overall performance, New-to-brand metrics clearly show the direct impact of advertising on new customer acquisition, making them the most relevant choice for tracking ad-attributed purchases from new shoppers.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link