Question: Which of the following tools can an advertiser use to create a custom audience from people who recently visited their website homepage?
- Amazon Ads Tag
- Advertiser hashed audiences
- Lookalike audiences
The correct answer is: Amazon Ads Tag
Explanation: The correct answer is Amazon Ads Tag because it allows advertisers to track website visitors and build custom audiences based on how users interact with their site, including visits to the homepage. By placing the Amazon Ads Tag on the website, advertisers can capture user behavior, such as page views and visits, and then retarget those users with relevant ads across Amazon properties. This helps brands re-engage high-intent users who have already shown interest, improving ad relevance, conversion rates, and campaign performance. In comparison, advertiser hashed audiences are mainly used to securely upload existing customer data like email lists, and lookalike audiences focus on finding new users who resemble current customers. They do not specifically target recent website visitors. Therefore, Amazon Ads Tag is the most effective solution for website retargeting, audience building, and performance-driven advertising.The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link