Question: Which stage of the customer shopping journey would an advertiser look at Subscribe & Save metrics?
- Loyalty
- Consideration
- Awareness
The correct answer is: Loyalty
Explanation: The correct answer is Loyalty because Subscribe & Save metrics are mainly used to measure customer retention and repeat purchases. This stage of the customer journey focuses on keeping existing customers engaged and encouraging long-term, subscription-based buying. These programs help build brand loyalty by offering convenience, savings, and regular product delivery. By reviewing Subscribe & Save performance metrics, advertisers can see how well they are driving recurring orders, maintaining customer relationships, and increasing lifetime value. In comparison, the awareness stage is about introducing the brand to new shoppers, and the consideration stage is about comparing products and evaluating options. Since Subscribe & Save is all about repeat behavior and ongoing engagement, the loyalty stage is the most relevant.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link