Question: Which third-party measurement solutions can identify purchase lifts not on Amazon.com?
- Mobile Measurement Partners (MMPs)
- Offline Sales Lift
- Location Lift
The correct answer is: Offline Sales Lift
Explanation: The correct answer is Offline Sales Lift because this measurement solution helps advertisers understand how their ads drive purchases outside Amazon, such as sales in physical retail stores or other offline channels. It shows whether people who saw an ad were more likely to buy the product in the real world, not just online. This insight is important for brands that sell both online and offline, as it gives a complete view of campaign impact, incremental sales, and return on ad spend beyond Amazon.com. In comparison, Mobile Measurement Partners (MMPs) focus mainly on app installs and in-app actions, and Location Lift looks at store visits or foot traffic rather than actual purchase behavior. That makes Offline Sales Lift the best choice for measuring how advertising influences non-Amazon, offline purchases.
The answer(s) to the question are highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the “Amazon Ads Foundations Certification” link