Question: Which three best practices could you follow to expand your reach with broad match?
The correct answer is shown in bold below. You can find more questions and answers on the Google Ads Search Certification page.
- Maximize campaign reach by using broad match with manual bidding.
- Organize all ad groups to be in alignment with a common theme.
- Use brand restrictions with broad match for branded campaigns.
- Make use of responsive search ads and AI-powered creative.
- Add broad match keywords for exact match keywords across campaigns.
The correct answer is: Organize all ad groups to be in alignment with a common theme.
Use brand restrictions with broad match for branded campaigns.
Make use of responsive search ads and AI-powered creative.
Explanation: The selected answer options are correct because they follow best practices that help improve the performance of broad match campaigns in Google Ads.
First, organizing all ad groups around a clear, common theme makes sure your ads match the keywords you’re targeting. This improves ad relevance, boosts Quality Score, and increases user engagement.
Second, using brand restrictions in branded campaigns with broad match gives you more control over where your ads show. This helps protect your brand name and ensures your ads reach the right audience—those actually searching for your brand or products.
Lastly, using responsive search ads and AI-powered creative tools allows your ads to automatically adjust headlines and descriptions to better match what people are searching for. This flexibility helps you reach a wider audience, improve click-through rates (CTR), and boost overall campaign performance.
Together, these strategies help you get the most out of broad match by increasing reach, maintaining brand safety, and improving ad results through smarter targeting and automation.