Question: Which three factors impact a Search ad’s auction-time ad quality?
- Ad Rank
- Bidding strategy
- Ad relevance
- Expected clickthrough rate
- Ad landing page experience
The correct answers are: Ad landing page experience, Expected clickthrough rate, and Ad relevance
Explanation: Google evaluates the quality of a Search ad at the time of auction based on three key factors. Expected click-through rate (CTR) estimates how likely it is that your ad will be clicked. Landing page experience assesses the relevance and user-friendliness of the page users are taken to after clicking the ad. Ad relevance measures how closely your ad aligns with the user’s search intent, ensuring that only helpful and meaningful ads are shown.