Question: Which three solutions will enable you to build strong conversion measurement foundations when implementing value-based bidding?
- Smart Bidding
- Broad match
- Consent mode
- Global site-wide tagging
- Enhanced conversions
The correct answers are: Global site-wide tagging, Consent mode, and Enhanced conversions
Explanation: Accurate conversion tracking helps improve online performance in today’s fast-moving digital world. Start by tracking important actions people take on your website. Then, use tools like attribution and Smart Bidding to improve results. The global site tag helps you apply tracking across your whole website easily and consistently. Enhanced conversions use secure, hashed customer data to give you better tracking and smarter bidding. Lastly, Consent Mode respects users’ privacy choices and adjusts how Google tags work, helping fill in missing conversion data when needed.