Question: With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?
- With Google AI, Smart Bidding predicts queries with the highest volume to set bids automatically.
- With Google AI, marketers no longer need to invest in high-quality image assets.
- With Google AI, Ad Rank prioritizes expected clickthrough rate over ad relevance, or vice versa.
- With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.
The correct answer is: With Google AI, broad match and Smart Bidding match ads to queries and adjust bids in real time.
Explanation: To bid on high-performing queries at the query level in real time and in alignment with predefined performance goals, Google AI leverages Smart Bidding in combination with broad match. Smart Bidding uses predictive AI to automatically set different bids for each query by analyzing a variety of signals, such as device type, time of day, and user context. This allows advertisers to tailor bids based on the user’s situation in real time—something that is not feasible with manual bidding.